How to get your home service business on page one of Google

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by Tony Ybarra

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01.20.2019

 

 

 

How to rank on Googles page one for home service businesses

As a contractor or home service business owner, you always want your website to show up on Google’s first page. This is simply because showing up on a Google rank search can be the difference between success and failure. In today’s highly digitized business world, Google is all-powerful. It crawls the internet, determining which pages are the most helpful and relevant for its users for virtually all topics. Ranking on Google’s first pages always translates into increased traffic, more sales, and ultimately more revenue.

With such huge power and influence, getting your small contractors’ business on the first pages of search results might seem a daunting and intimidating task. Thankfully, there are several practices that can help your website to show up on Google’s first page. By following these practices, it is more possible than ever for small and medium-sized local home service businesses to rank high in search results.

These two ways include:

  • You can do SEO to get your website to show up in Google’s normal search results.
  • You can practice Google practicing and show up on the first pages immediately.

The following is a detailed explanation of these two techniques:

Search Engine Optimization:

SEO simply refers to a set of strategies and techniques used to boost the number of visitors to a website by obtaining a higher ranking in search results. When consumers search for your services or products through the web, Google uses a complex formula to determine whether your site is included in the search results or not, and where it ranks. An essential feature of search engine optimization is making your website intelligible for both search engine robots and consumers

Generally, Google carefully examines how your site is set up, and how popular the site is based on the number of visitors the site gets in a certain period and how much the site gets talked about on various social media platforms. Search engine optimization involves all those processes that are tailored toward improving your website and conducting online public relations to make it more popular. The primary goal of all these is to help your website show up on Google’s first pages

The major advantage of practicing SEO and showing up in the normal search results is that you do not have to pay even a single dollar to Google; it is totally free. However, the disadvantage is that it will take a relatively long period for your site to show up on the first page. Additionally, it can be an unpredictable process because Google is always updating and changing its ranking formula.

Google Advertising:

Google Ads make it relatively easier for businesses to showcase their products or services to the world, so they can easily reach customers searching for their service or products. With the Google advertising program, which is commonly referred to as Google Adwords, you can show up on the first page of search results almost instantly.

It is imperative to note that paid search results usually show up either on the right side of the page or above the normal search results, and are highlighted either in yellow or feature a yellow Ad icon that helps identify them as advertising.

With Google advertising, you write the ad, select the type of keywords you want to show up for, the specific location you want to show up in, and you’ll only make payment when users actually click on your ad. As earlier mentioned, the major advantage of Google advertising is that you will show up on Google’s first page almost immediately. Furthermore, it is highly versatile and allows you to run ads for as many geographic locations and keywords as you would want.

However, the disadvantage is that you will have to pay Google. So, which is the best strategy to practice? As a professional, I would advise you to try both. With Google ads, you can show up on the first page and boost your visibility, traffic, and leads before switching to SEO as a sustainable, longer-term strategy. However, there may be situations where one strategy makes more sense than the other!

Updated website design – new technology:

Updating your website is vital for a variety of reasons. Not only does updating a website’s design enhance its security and prevents hacking incidences, but also helps with your marketing strategy, increasing traffic to your website. If you do not update your website’s design, you’ll eventually start losing clients. You will also stop attracting new ones, and this simply means your business won’t survive.

In today’s highly competitive business world, your website does not need to look nice! Instead, it needs to perform well, attract newer customers, and generate leads. But what are the signs your website needs to be updated?

Is the website mobile-friendly?

Did you know that at least 50% of online traffic generates from mobile devices? What this means is that if your website is not designed with mobile devices in mind, you are obliged to miss out on some of your potential clients. A mobile responsive website will automatically adjust to fit both the resolution and screen size of the device being used. A mobile-friendly site will not only enhance the user experience but will also significantly boost the chances that these customers will buy from you.

With a mobile responsive website, users are highly likely to stay put and take the desired action. An important aspect of a user-friendly website is page load speed. Research shows that a one-second delay in a web page load time impacts conversions by up to 20%. Also, Google uses a variety of techniques in its ranking, and a site’s user-friendliness is one of them!

Does your site convert potential clients into leads?

Did you know that it takes less than one second for a visitor to decide whether he/she will stay on your website or bounce? And research shows that first impressions are design related. If your website features an outdated design, unclear messaging, a hidden call-to-action, and complex navigation, users will likely leave. And if data from Google Analytics shows that your site has a high bounce rate, it is most likely because of poor functionality and design. You will have to update the design of your website and make it clean, simple, and easy to navigate.

Your website is the ‘face’ of your brand

It is important to note that even if you make minimal adjustments or changes to your brand, you should revisit your website and tailor its design to reflect your brand. This is even more important if you are making some changes to your business strategy. Your site is the ‘face’ of your brand and is usually the first thing your potential clients will notice about you. As such, it is particularly important for this ‘face’ to be on the same page with your business.

The potential benefits of updating the overall design of your website, SEO, and functionality are huge. A regularly updated website will ultimately elevate you to the top of organic search rankings and tells your clients that you are a serious brand that is always keeping up with the times. What is more, using the latest web design technology not only earns you trust among search engines and users, but also keeps your site safe. But most importantly, an updated website helps you attract and retain customers, eventually boosting your sales revenue.

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Tony Ybarra

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